video1.0<iframe src="https://www.loom.com/embed/b732503372ba4148825ab5529bdd69e6" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/b732503372ba4148825ab5529bdd69e6-6b76ddc3c5ae5547.gif511.573This Loom explains which advertising metrics matter most on TikTok, focusing on CPM, CTR, CDR, and ultimately CPA. It defines CPM as the cost to reach 1,000 impressions and notes CPMs are often higher in the USA due to competition, with a “sweet spot” under about 2 to 3 and an example campaign showing $450 spend with a $4 CPM. It describes CDR as destination clicks per impression, stating that around 2 percent on video is not too bad and above roughly 1.3 percent is acceptable, linking higher CTR to lower CPA. The Loom emphasizes CPA as the most important metric for profitability, and mentions CPM can rise if content angles and hooks are ripped and reversed.