<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/b73445fe0c344bb7b40d5c1dfac07034&quot; frameborder=&quot;0&quot; width=&quot;1152&quot; height=&quot;864&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>864</height><width>1152</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>864</thumbnail_height><thumbnail_width>1152</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/b73445fe0c344bb7b40d5c1dfac07034-28bb2ee75b61be11.gif</thumbnail_url><duration>153.087</duration><title>Understanding the Brand Visibility Index for Competitive Analysis 📊</title><description>In this video, I walk you through our brand visibility index using Adidas as a case study. The index measures our brand&apos;s visibility compared to competitors like Nike, focusing on brand coverage and likelihood to buy. We analyze how often Adidas is mentioned and its position in AI responses, which affects our likelihood to buy score. I also highlight the ability to track our progress over time and filter results for deeper insights. If you have any questions about the brand visibility index or need further clarification, please feel free to reach out.</description></oembed>