video1.0<iframe src="https://www.loom.com/embed/b7a1e07be3cb46f89408a812a91b348a" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/b7a1e07be3cb46f89408a812a91b348a-ebe9aa2dbd05d188.gif259.162This Loom explains how to use the Persona Live Trends tab to analyze brand performance over time against competitors. It shows adding brands to view share of total sales, year-over-year sales, average ticket size, and absolute panel sales with selectable time ranges aggregated by week, month, or quarter. It also demonstrates filtering results by demographics, income, and geography, including examples like Alloyoga up 81% year-over-year overall, up 174% for ages 18 to 24, and differences in market share across West Coast versus Midwest for Viore. Finally, it covers drilling into a single brand (such as Lululemon) and creating custom categories to compare performance against a tailored competitor set.