video1.0<iframe src="https://www.loom.com/embed/b821763c8891414e800f8cae007dacbf" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/b821763c8891414e800f8cae007dacbf-b84587e15e1a5d19.gif566.402In this video, I discuss the shift from search engine optimization to answer engine optimization, emphasizing the need for diverse content types in law firm marketing. I introduce OpusClip, a generative AI tool that effortlessly creates short-form videos from long-form content, making it accessible for everyone, even those not in marketing roles. I encourage you to share this tool with your marketing specialist and highlight its free version, which allows for significant content creation. Please watch the tutorial to learn how to get started and explore additional editing features.