video1.0<iframe src="https://www.loom.com/embed/b837a2b0f1b74a4fa04f6a3d5a587296" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/b837a2b0f1b74a4fa04f6a3d5a587296-e630bae97b8aa885.gif1298.826In this video, I provide an overview of the significant changes that have occurred with Facebook (Meta) in the last four to five months, specifically impacting real estate agents and their advertising strategies. I emphasize the importance of implementing retargeting ad campaigns, using CAPI for conversion tracking, and maintaining a high Event Match Quality (EMQ) score of seven out of ten or higher. These elements are crucial for lowering cost per lead and increasing ad impressions. I encourage you to join my upcoming Listing Mastery Boot Camp, where I will dive deeper into these strategies and provide actionable insights. Don't miss out on this opportunity to enhance your lead generation efforts!