video1.0<iframe src="https://www.loom.com/embed/b905a8fc099c48218d80b47e640e3d50" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/b905a8fc099c48218d80b47e640e3d50-3e74022d2680529c.gif702.739This Loom demos how Wayward Boost helps brands launch and optimize Meta campaigns using publisher or creator content. It shows browsing partnership posts, generating five ads in 20 to 40 seconds, submitting them for approval, then creating a partnership campaign with objectives like leads or sales, daily budgets, and recommended sales optimization and targeting. It emphasizes tracking in the Partnership performance tab, with GMV to ROAS as the North Star and a 24 to 48 hour attribution lag, noting conservative 1.5 to 2X ROAS early on and potential 6 to 8X ROAS over time. It also covers a second primary offering for promoting a brand ASIN from the brand account, where targeting is more complex, CPCs are typically 20 to 50 cents, and fees are 10 percent of ad spend with no current platform minimum until June Prime Day.