video1.0<iframe src="https://www.loom.com/embed/b9346c5383ff43a6bb782f38fafc25e2" frameborder="0" width="1832" height="1374" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13741832Loomhttps://www.loom.com13741832https://cdn.loom.com/sessions/thumbnails/b9346c5383ff43a6bb782f38fafc25e2-b6d196c4db792fee.gif481.856This Loom explains how to fix an artist’s online sales “buy path” by reducing it from five steps to three to make purchasing clearer and less likely to drop off. It describes a sample case where shoppers must click a link in bio with many links, find the specific piece, add to cart, and then encounter surprise shipping, noting that about 48 percent of online shoppers leave due to extra costs like shipping. The speaker recommends putting the artwork link at the top, including shipping in the price, and creating a reason to buy now by limiting availability (for example, X limited availability by a set date). It also emphasizes that content should build trust and bring new eyeballs, and that artists should focus weekly on getting more new viewers and making more offers.