<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ba1cfefe3f2d46b2bb486d8303890ed4&quot; frameborder=&quot;0&quot; width=&quot;2254&quot; height=&quot;1690&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1690</height><width>2254</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1690</thumbnail_height><thumbnail_width>2254</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/ba1cfefe3f2d46b2bb486d8303890ed4-4c869ca4de95b189.gif</thumbnail_url><duration>156.659</duration><title>Optimizing Cost-to-Serve: Insights and Strategies for Efficiency</title><description>In this video, I explore how LumoPath can help manage cost-to-serve and efficiency across different customer segments. I highlight that our SMB segment is the most costly despite generating significantly less revenue than Enterprise, with specific examples like Monsters Inc. taking up considerable resources. I demonstrate how our platform allows me to analyze support efforts and identify issues, such as the custom reporting portal affecting multiple clients. I encourage you to consider subscribing to alerts about low-value activities impacting our SMB clients. Your engagement with these insights can drive better resource allocation and efficiency in our operations.</description></oembed>