<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ba750634659446a4b82abf9155888dcc&quot; frameborder=&quot;0&quot; width=&quot;1910&quot; height=&quot;1432&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1432</height><width>1910</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1432</thumbnail_height><thumbnail_width>1910</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/ba750634659446a4b82abf9155888dcc-123df481214ff115.gif</thumbnail_url><duration>459.821</duration><title>From Customer Proof to Market Distribution</title><description>This Loom explains how to develop and distribute credible story-based content for industrial B2B buyers. It starts by finding the story through conversations with your team and customers to understand why buyers choose you and the real-world outcomes that matter after implementation. Next, it turns those insights into a credible feature that leads with proof, applications, and customer results rather than technical claims. Finally, it describes distribution through trusted industry publications and digital platforms, emphasizing that repeated visibility builds familiarity, credibility, and trust over time. It also notes that even if customers are hesitant to participate, strong stories can still be uncovered through internal expertise, applications, and real-world problems.</description></oembed>