<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/bb0a65de162942f9b4f757957dd70681&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/bb0a65de162942f9b4f757957dd70681-00001.gif</thumbnail_url><duration>252.268377316</duration><title>Contacts in Salesforce: Understanding the Difference</title><description>In this video, I explain the key differences between contacts and leads in Salesforce. Contacts are individuals associated with an account, meaning they cannot exist without an account. I highlight the similarities between contact and lead records, including shared fields and activity history. However, the crucial distinction lies in the fact that contacts are part of the sales process, often tied to account-based marketing or existing customer relationships. I also provide a step-by-step guide on creating a contact within an account.</description></oembed>