<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/bc993d6ce477469a83df62bbfd646112&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/bc993d6ce477469a83df62bbfd646112-76d9cc56038ad614.gif</thumbnail_url><duration>36</duration><title>Caio S</title><description>This Loom discusses which roles to target when reaching out to potential decision makers. The speaker says the best people are final decision makers, specifically CTOs and CMOs, and if they cannot be found, someone on the management of the technology teams. They emphasize that spending time with people who are not the final decision makers is the worst thing for a salesperson. The main point is to prioritize top-level leadership or direct technology management to avoid wasting time.</description></oembed>