<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/bcb22a62fe1a4603a19b5ff3b310e703&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/bcb22a62fe1a4603a19b5ff3b310e703-3fa90e0b380ee6c9.gif</thumbnail_url><duration>220.766667</duration><title>Using AI and Automation to Scale Outreach</title><description>This Loom discusses the value of Sakura as an AI-enabled service for federal government marketing and operations. The speaker describes using Sakura to manage contact database work before, during, and after a project, then building an AI and automation driven marketing plan based on outreach. They explain that Sakura was treated as an extension of the internal marketing and brand management staff, not just a VA, including completing a large contact database cleanup, running cold calendar and LinkedIn outreach for a webinar this month, and supporting deadlines and milestones. The main takeaway is that if a business lacks enough work, the team should look at operations and staffing improvements to strengthen execution.</description></oembed>