video1.0<iframe src="https://www.loom.com/embed/bcc758055ea84edcba65f59e3b835c0a" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/bcc758055ea84edcba65f59e3b835c0a-b2a46fd6157bb001.gif174.934In this video, I share a model I've developed to help clients improve their value selling and consultative selling skills, ultimately positioning themselves as trusted partners in the market. I discuss the importance of understanding how clients, the market, and employees perceive us, and I emphasize the need for effective communication and engagement. Companies often struggle with overselling or failing to deliver, which highlights the need for alignment in messaging and operational execution. I encourage viewers to reflect on their own positioning and consider the steps necessary to transition from being seen as a "geek" to a trusted partner. My goal is to guide you through this process with detailed insights and actionable strategies.