video1.0<iframe src="https://www.loom.com/embed/bcd45288b0c84387851dbcbfb30c24f9" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/bcd45288b0c84387851dbcbfb30c24f9-42c7d4f4b7ebdbe1.gif810.912The Market Approach has four methods, but the most important one is the Private Comparables method. The formula is business value = Transaction Price / transaction parameter (e.g. revenue) * subject company parameter. The biggest issue with this approach is the degree to which the transaction is comparable to the subject company. Transaction data sources are discussed. The problems of this method are also outlined.