video1.0<iframe src="https://www.loom.com/embed/bd5665abb8fd43a9af87ab98b151fa2d" frameborder="0" width="1660" height="1245" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12451660Loomhttps://www.loom.com12451660https://cdn.loom.com/sessions/thumbnails/bd5665abb8fd43a9af87ab98b151fa2d-05417026d51f8a15.gif460.108This Loom reviews pacing and forecasts for third quarter, focusing on why results are improving due to upcoming advertising buys. Third quarter pace picked up three-tenths of a point over the last week, with August growing at least nine-tenths of a point and September up four-tenths. The improvement is attributed largely to DraftKings promoting prediction markets in large markets through around September 7, with possible legal and political timing considerations; September may also benefit if late NFL-related auto advertiser buys (Toyota, Ford, Chevy, Hyundai) come through. The forecast holds August at minus 9 percent and raises September slightly to minus 17.5 percent, lifting the quarter to minus 10.8 percent, while no changes are made to the fourth quarter forecast at minus 13.9 percent.