video1.0<iframe src="https://www.loom.com/embed/bd668b2a05f74a30b86d2beb977cda1b" frameborder="0" width="1252" height="939" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9391252Loomhttps://www.loom.com9391252https://cdn.loom.com/sessions/thumbnails/bd668b2a05f74a30b86d2beb977cda1b-00001.gif526.982Hey there! In this video, I'll be showing you how to use the bid adjustment calculator that we use with our clients. This is a simplified version of the process we use to optimize our clients' bids. I'll walk you through step-by-step on how to update the blue rows and calculate the search lost impression share due to budget. This will help you determine exactly how much to increase your bids by. I'll also show you how to create an automated rule to change ad group bids and make changes to target CPA. By the end of this video, you'll have a better understanding of how to use the bid adjustment calculator and how to optimize your bids.