<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/bd83cc56f2374814ad0b7d317c9dfbe3&quot; frameborder=&quot;0&quot; width=&quot;1728&quot; height=&quot;1296&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1296</height><width>1728</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1296</thumbnail_height><thumbnail_width>1728</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/bd83cc56f2374814ad0b7d317c9dfbe3-62e8d7dbc300c9b6.gif</thumbnail_url><duration>437.166</duration><title>Evolving WWF&apos;s Brand 🌿</title><description>As we evolve the WWF brand to resonate with a new generation, we focus on communicating urgency for environmental action while uplifting communities. Our objectives are call-to-action focused, emphasizing making a real difference. The video covers our refreshed identity, voice, tone, objectives, logo, colors, and marketing campaign, Save Nature&apos;s Soundtrack. Viewers are encouraged to acknowledge the importance of our brand evolution and the impact of our marketing efforts.</description></oembed>