video1.0<iframe src="https://www.loom.com/embed/bdb32d2e9a214440a13f2935a3ab59c1" frameborder="0" width="1152" height="864" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8641152Loomhttps://www.loom.com8641152https://cdn.loom.com/sessions/thumbnails/bdb32d2e9a214440a13f2935a3ab59c1-001069d3ed423e44.gif263.7376In this video, I present the retail customer attention analytics focused on understanding customer behavior and lifetime value through transaction data. I analyzed customer churn across various regions and channels, revealing that certain areas contribute more to customer loss. Additionally, I segmented customers by purchase frequency, finding that high-frequency customers exhibit stronger loyalty. I recommend prioritizing retention efforts for high CLV customers, improving performance in underperforming regions, and enhancing loyalty engagement strategies. I also included detailed documentation of my analysis and calculations for your review.