video1.0<iframe src="https://www.loom.com/embed/bde90ed41b484e138122d222de803a4f" frameborder="0" width="1828" height="1371" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13711828Loomhttps://www.loom.com13711828https://cdn.loom.com/sessions/thumbnails/bde90ed41b484e138122d222de803a4f-2943917e83805bc8.gif228.8941In this video, I share one of our biggest tips for effective brainstorming: using divergent and convergent modes. I walk through a practical example related to increasing Fanta's connection to the gaming community, demonstrating how to generate ideas and then refine them. I encourage you to think about how we can apply these techniques to our projects. Please take a moment to consider how we can implement this approach in our upcoming brainstorming sessions.