<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/bfa97e160f2a4c3aaf5b4e4c6fd07a62&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/bfa97e160f2a4c3aaf5b4e4c6fd07a62-1688584174805.gif</thumbnail_url><duration>560.105</duration><title>Understanding the Triple Pixel: Tracking and Attribution 📊</title><description> Hi there! In this video, I&apos;ll walk you through the concept of the triple pixel and how it can help you make more informed decisions in your marketing analysis. The triple pixel acts as a surveillance system for your online shop, analyzing and tracking all the traffic driven to your site from different marketing channels. It tracks events like clicks, adding to cart, and purchases, creating a holistic picture of how customers move through your funnel. By utilizing UTM tracking parameters, we can attribute conversions to specific ads or campaigns. I&apos;ll also explain how to navigate the personalized dashboard and customize the data displayed. Plus, I&apos;ll show you how to drill down into specific ads and customer journeys. Get ready to gain valuable insights and optimize your marketing strategy! 🚀
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