video1.0<iframe src="https://www.loom.com/embed/bfba49d561e540169830523b13da288c" frameborder="0" width="2886" height="2164" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>21642886Loomhttps://www.loom.com21642886https://cdn.loom.com/sessions/thumbnails/bfba49d561e540169830523b13da288c-1700b9e0fa466a91.gif404.333398In this session, I discussed how B2B brands can effectively scale their performance on connected TV for both short-term lead generation and long-term pipeline growth. I highlighted the importance of brand visibility, noting that 90% of B2B decision-makers buy from companies they already know. By utilizing our Mountain Match system and implementing a full-funnel approach, advertisers can significantly enhance their reach and engagement. I also shared best practices for creative strategies that resonate with audiences. I encourage you to stay visible year-round and leverage these strategies to drive measurable results.