video1.0<iframe src="https://www.loom.com/embed/bfde1bb9310d4c1a8641a37cec499056" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/bfde1bb9310d4c1a8641a37cec499056-c85241d0c74a7f90.gif355.093This Loom explains Smart Campaign, an automatic yearbook sales messaging system that identifies students on pre-submitted pages who have not purchased yet and messages their families with a purchase link. It is an opt-out program where campaigns are built for each month for all at once submissions, or created when pages are submitted for multiple deadlines, using activity from the last 24 hours and checking that sales are live for at least 48 hours. When finalized pages are submitted, a queued campaign appears the next morning, and in the campaign control panel users can search recipients, exclude specific families, reschedule sending, or skip a campaign. The Loom also notes that if a person appears on the pages five times, their family receives only one email for that smart campaign.