<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/c0263cdd7f8c4d1d9c1d4e7b45beebe6&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/c0263cdd7f8c4d1d9c1d4e7b45beebe6-cffa4c56a91674d4.gif</thumbnail_url><duration>250.343</duration><title>How to Run a Buddy Week Playbook: SPF Mastermind</title><description>In this video, I share how to effectively run a buddy week at our gym, focusing on internal marketing to engage current members and drive referrals. The goal is to create a sense of community while encouraging members to bring friends, which can lead to increased retention and new memberships. I outline a timeline for announcements and tracking participation, and I emphasize the importance of follow-up with potential new members. Please make sure to utilize the marketing materials I&apos;ve provided to maximize our success!</description></oembed>