<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/c0c44bc5e0d3459dad30862768993302&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/c0c44bc5e0d3459dad30862768993302-96308d3426798ba1-full.jpg</thumbnail_url><duration>726.012</duration><title>Week 7: Ads 202 - Scaling</title><description>In this video, I delve into the intricacies of ad scaling for B2B SaaS growth, sharing insights on tools like ad creative.ai and strategies to manage ad campaigns effectively. I discuss the importance of tracking ad results, analyzing CPL and CAC, and setting benchmarks for comparison. Action requested: Implement the scaling process, track ad performance weekly, and aim for a 6 to 1 LTB to CAC ratio.</description></oembed>