video1.0<iframe src="https://www.loom.com/embed/c2807b646e4e48b58bf5172f6ad563f7" frameborder="0" width="1440" height="1080" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10801440Loomhttps://www.loom.com10801440https://cdn.loom.com/sessions/thumbnails/c2807b646e4e48b58bf5172f6ad563f7-00001.gif596.152In this video, I analyze the performance of our scholarship announcement emails for August. I review the statistics of previous scholarship announcements and identify trends in open rates, click-through rates, and unsubscribes. Based on the data, I compare two email versions and decide on the best title and content to use for the upcoming August announcement. I also discuss the importance of previewing and testing the email before sending it out. Join me as I walk through the process of optimizing our scholarship announcement emails.