video1.0<iframe src="https://www.loom.com/embed/c67215bf8ecc4050893bd51344ebf290" frameborder="0" width="1108" height="831" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8311108Loomhttps://www.loom.com8311108https://cdn.loom.com/sessions/thumbnails/c67215bf8ecc4050893bd51344ebf290-798dd21a1da8fdd7.gif422.575This Loom explains how to connect Snowflake data to Clay Audiences for importing people records into Salesforce. It walks through setting up a Snowflake connector by entering credentials, then adding a data source for audience type people using a specified database, schema, and Snowflake warehouse, and testing a SQL query with a preview of 100 records out of 233,000. The video covers configuring a unique identifier (for example contact email), optional deterministic record matching and a timestamp field like last updated, and company association via an account ID. It also shows field mapping and validates uniqueness by surfacing an error when the identifier is not unique (318 null values), then confirms the import as data sync begins from 0%.