<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/c6a4b68c59f14d878173ec3dbeb0c3d7&quot; frameborder=&quot;0&quot; width=&quot;2160&quot; height=&quot;1620&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1620</height><width>2160</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1620</thumbnail_height><thumbnail_width>2160</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/c6a4b68c59f14d878173ec3dbeb0c3d7-f7e5af4c398edef8.jpg</thumbnail_url><duration>6747.76</duration><title>Build a Founder Brand #2 - 25th Aug</title><description>This Loom explains how to build trust and grow sales through founder branding using content. Claudia shares that building trust relies on connection, competency, consistency, care, and confirmation, and presents a storytelling framework with a hook, context, rehook, tension and climax, and a lesson and next action. She also covers content pillars based on expertise, business, proof, and the audience’s world, emphasizing that brands must be built rather than just posting content. The discussion includes her 37,000+ social audience growth in under nine months and multiple organic business opportunities, and it promotes a one day workshop on September 3 with limited spots and early pricing and bonuses ending on August 27.</description></oembed>