video1.0<iframe src="https://www.loom.com/embed/c708abc510034db8af3887a16186ecaa" frameborder="0" width="1630" height="1222" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12221630Loomhttps://www.loom.com12221630https://cdn.loom.com/sessions/thumbnails/c708abc510034db8af3887a16186ecaa-98dd4fb2c9199bf2.jpg539.94In this video, I explain the importance of setting up UTMs and tracking pixels correctly for accurate attribution data. By integrating ad channels and choosing attribution models like first touch, last touch, or linear, we can determine the most effective ad channels for scaling. I also discuss attribution windows and how to analyze data discrepancies between platforms. Viewers are encouraged to explore detailed conversion tracking and make informed budgeting decisions based on accurate attribution data.