video1.0<iframe src="https://www.loom.com/embed/c771146a48124791883af04c72ad6ddd" frameborder="0" width="1708" height="1281" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12811708Loomhttps://www.loom.com12811708https://cdn.loom.com/sessions/thumbnails/c771146a48124791883af04c72ad6ddd-e112f11d19b51cdf.gif105.333In this video, I discuss how to effectively track the ROI of your events using HubSpot. I recommend creating a custom object for event expenses, which allows you to organize and categorize your expenses while associating them with the event record. This setup enables you to calculate total expenses and assess ROI by offsetting these costs with attributed deal revenue. I encourage you to implement this system to streamline your event expense tracking and reporting. Please consider using custom association labels and organizing your expenses by status or category for better clarity.