<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/c830a8e20faf49b2855c44b6c31ffa55&quot; frameborder=&quot;0&quot; width=&quot;1832&quot; height=&quot;1374&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1374</height><width>1832</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1374</thumbnail_height><thumbnail_width>1832</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/c830a8e20faf49b2855c44b6c31ffa55-9f9af4d4f553aa87.gif</thumbnail_url><duration>3541.16</duration><title>Chariot: How Moving Company Ads Actually Work + our Ads &amp;amp; Marketing Platform</title><description>We did a short, informal walkthrough of the new Chariot Ads &amp; Marketing Platform with live Q&amp;A on Friday.

If you run ads — or are thinking about it — this is worth a watch.  In the recording, we cover:
- The differences between Google &amp; Meta ad types (LSAs, Search, PMax, Meta, retargeting)
- How movers can actually attribute leads and customers to ads
- Dynamic Number Insertion (DNI) and why it unlocks better call attribution
- How offline conversions work (sending real booked revenue back to Google/Meta)
- Why optimizing ads for revenue, not just leads, usually drives higher ROI
- Pros and cons of bidding on “branded search” 
- How Chariot handles attribution + offline conversions with ~5–10 minutes of setup
- How to launch revenue-optimized ads through Chariot – or help your favorite agency do it – with real mover examples</description></oembed>