video1.0<iframe src="https://www.loom.com/embed/c8640f05c0b6495fbcbc637c77618d9f" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/c8640f05c0b6495fbcbc637c77618d9f-398e07fcc882ba3d.gif307.202In this video, I present our customer retention analytics project where we analyzed five key data sets including customer demographics and transactions. We calculated a churn rate of 49% and segmented customers into low, mid, and high tiers, revealing different product preferences across loyalty tiers. Our promotion analysis showed a 52.70% promotion application rate, indicating that customers are earning more points than they are redeeming. We also calculated an average customer lifetime value of 260.62. I recommend reviewing the visuals and insights provided to enhance our retention strategies.