<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/c8ebd5065a9c40819df9799b46109993&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/c8ebd5065a9c40819df9799b46109993-6fa7f7f284764eb1.gif</thumbnail_url><duration>363.844</duration><title>Improving Conversion Rates for Air Pitch Football Store</title><description>Hi Mike, in this video, I dive into how we can boost conversions on your store by addressing areas of friction. I noticed that your current conversion rate is likely low, and we have two types of visitors: those familiar with your product and those who are not. I recommend enhancing your homepage by improving the hero image, clearly explaining what the product is, and restructuring the layout to better guide visitors. Additionally, I suggest moving testimonials and the &apos;why&apos; section higher up the page to build credibility. Let&apos;s implement these changes to potentially improve your bounce rate and overall conversions.</description></oembed>