<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/c98490e522544fa88930f940bb22a7fe&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/c98490e522544fa88930f940bb22a7fe-1c3786d6c6c77ecc.gif</thumbnail_url><duration>300.309333</duration><title>Testing Basecamp 5 Onboarding Confusion</title><description>This Loom reviews Basecamp 5’s home experience after login and explains what initially confuses a new small business user. The author explores the main navigation, projects, and a “Getting started” area, noting they feel overwhelmed by how much there is to learn, even though it becomes clearer through clicking around. They are gated from creating more than one project on the free version and question what exactly qualifies as a project for an entire team. They conclude Basecamp feels optimized for teams, with inviting people and assigning or message-related features delivering most of the value, and they like the product’s simple, fast interactions despite a somewhat confusing card and feed layout.</description></oembed>