<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/c99aff25d95040bfbd0b1f9492a639cd&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/c99aff25d95040bfbd0b1f9492a639cd-0be17a51b0ccd8e8.gif</thumbnail_url><duration>830.934</duration><title>How SEO Works</title><description>This Loom explains why Google is not ranking many local businesses and how to fix it. The author emphasizes that Google heavily favors the top three map and search results and that being on page two is effectively invisible, since less than 1% of users go that far. They say rankings are driven first by the website: each service and service area should have dedicated pages with substantial content, roughly 800 to 1200 words, and the site content must match the Google Business Profile, including accurate hours, services, posts, photos, and review responses. They also stress consistent citations with matching name, address, and phone number across directories. </description></oembed>