<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/cb0906413ad24b90a0a4d82591ee4223&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/cb0906413ad24b90a0a4d82591ee4223-0af2e3991197017f.gif</thumbnail_url><duration>318.124</duration><title>Why FAQ emails always win</title><description>In this video, I dive into a post-purchase flow focused on FAQs and how they can enhance customer engagement. I discuss the importance of clear design and messaging, pointing out that the current email layout is cluttered and could benefit from more concise content. I also emphasize the need for intriguing subject lines that pose actual questions to boost open rates. Additionally, I highlight the effectiveness of before-and-after visuals in emails. My main takeaway is to rethink our approach to post-purchase communication and to make these adjustments for better customer experience.</description></oembed>