video1.0<iframe src="https://www.loom.com/embed/cbad81f2ae2044dfbf83ffd8b60902f1" frameborder="0" width="854" height="640" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>640854Loomhttps://www.loom.com640854https://cdn.loom.com/sessions/thumbnails/cbad81f2ae2044dfbf83ffd8b60902f1-2c3fc65059cca07a.gif89.979In this video, I discuss how business owners often underestimate the value of their businesses by simply multiplying their annual profit by three or four. I explain that two businesses with the same revenue and profit can have vastly different sale prices due to factors like revenue models, customer diversification, and growth trends. By addressing these key levers, owners can significantly increase their business's value, potentially adding hundreds of thousands of dollars. I also mention that I created a calculator to help you assess your business's value by adjusting various factors. I encourage you to check out the calculator linked below to see how you can maximize your business's worth.