video1.0<iframe src="https://www.loom.com/embed/cc5292fe3f544324ba744e0bcc8af5ad" frameborder="0" width="1362" height="1021" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10211362Loomhttps://www.loom.com10211362https://cdn.loom.com/sessions/thumbnails/cc5292fe3f544324ba744e0bcc8af5ad-ba8d39df537b3d77.gif408.9888In this video, I discuss a recent email from Fitness First, a UK gym, that attempts to address a website glitch by offering two months at half price. I highlight the importance of understanding audience relevance, as I found the email confusing and assumptive since I'm not an active member. While I appreciate the email's design, I believe the messaging could have been more aligned with the audience's needs. I scored the email a six out of ten, noting that it could have been more effective if targeted to warmer leads. No specific action was requested from viewers, but I encourage a deeper consideration of audience segmentation in email marketing.