video1.0<iframe src="https://www.loom.com/embed/cd36afa4e8094ad8b0398d7701c11bb9" frameborder="0" width="2216" height="1662" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>16622216Loomhttps://www.loom.com16622216https://cdn.loom.com/sessions/thumbnails/cd36afa4e8094ad8b0398d7701c11bb9-5368ba5ebf8586e6.gif835.3222This is a quick walkthrough of the process we used to create New Moon's visual identity in 2023. This was a discounted local project with a smaller scope than a typical startup brand, but it's a good reflection of how we approach the stages of a project and identity concepts.