video1.0<iframe src="https://www.loom.com/embed/cda0b4acf02149af833762eec9f7df0b" frameborder="0" width="2018" height="1513" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>15132018Loomhttps://www.loom.com15132018https://cdn.loom.com/sessions/thumbnails/cda0b4acf02149af833762eec9f7df0b-58bd4652739a714e.gif826.073This Loom outlines a conversion focused redesign for Wicked Reality to help visitors feel confident enough to buy. Shakeel reviews the homepage, collection page, and product page, arguing the current experience behaves like a product catalog and does not guide decisions about fit, quality, returns, and legitimacy. He proposes a strategic direction: a homepage that answers what the brand is for and where to go next, collection pages with emotional category guidance and stronger product cards, and product pages with persuasive above the fold reassurance, expanded sizing and print quality support, and bundles to raise average order value. He also cites a study suggesting that better collection page conviction can lead to a 22.5% higher chance of converting on the product page.