video1.0<iframe src="https://www.loom.com/embed/cdafb41ac2534bb28b87d38b87ff18f2" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/cdafb41ac2534bb28b87d38b87ff18f2-1709410875668.gif1032.574In this video, I discuss the evolution of our business and the need for repositioning. Over the years, we have competed with other student loan lawyers, but as the market changed, we found ourselves competing with VC-backed companies that focus on affiliate sales. To stay visible and help student loan borrowers, we need to invest in marketing and find alternative sources of income. We have considered sponsorships with organizations that benefit our audience, but our current brand does not serve us well. Therefore, we have decided to rebrand as Student Loan Strategies, emphasizing our role as strategists who provide avoidance strategies to minimize financial damage. I will also share updates on our branding exercise and the new website.