video1.0<iframe src="https://www.loom.com/embed/ce0449416fa24ca48b0d55f67dc821d2" frameborder="0" width="1006" height="754" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>7541006Loomhttps://www.loom.com7541006https://cdn.loom.com/sessions/thumbnails/ce0449416fa24ca48b0d55f67dc821d2-954978d527576f5a.gif294.2303In this video, I walk you through the process of using Google Tag Manager and Google Analytics to track conversions from users coming from GLPWinter to your website. I outline three key steps: creating a tag in Google Tag Manager, setting up a user-defined variable to read UTM parameters, and measuring conversions with a specific event. Please make sure to follow along and implement these steps in your own setup. Let me know if you have any questions!