<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ce63e603e7b744c3b34d97c7eabdbe13&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/ce63e603e7b744c3b34d97c7eabdbe13-ff319585d49e6ae2.gif</thumbnail_url><duration>1319.88</duration><title>B2B SaaS Headcount + Cleaning M&amp;amp;A Events</title><description>In this video, I walk you through our process for enriching CRM data, specifically focusing on B2B SaaS companies. We address issues with deal routing caused by inaccurate employee counts and demonstrate how we verify company statuses using LinkedIn data. I also share examples of how we clean up records and ensure accurate information is pushed into our CRM. Please take a look and let me know if you have any questions or feedback on the process!</description></oembed>