video1.0<iframe src="https://www.loom.com/embed/ce668729961645c7be978c9563bee0e2" frameborder="0" width="1724" height="1293" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12931724Loomhttps://www.loom.com12931724https://cdn.loom.com/sessions/thumbnails/ce668729961645c7be978c9563bee0e2-e93c7246dfe71ca2.gif351.842In this video, I introduce the Update Contact node in Journey Builder, allowing for easy customization of customer profiles based on real-time events or agent activities. I showcase three use cases demonstrating how to leverage this node for contact center orchestration, including updating contact attributes post-event to enhance personalized interactions. No action requested from viewers.