video1.0<iframe src="https://www.loom.com/embed/d08fbc20a7ec4fe9807dd853bb3a3ed2" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/d08fbc20a7ec4fe9807dd853bb3a3ed2-e9a2b93e9b46a2c9.gif351.42In this video, I provide a detailed overview of using the fundraising fitness test to analyze seasonal campaigns, focusing on the Lights for Life event at a UK hospice. We delve into key performance indicators (KPIs) such as acquisition rate, retention, and average gift value to assess campaign success. Action points include evaluating changes in acquisition and retention rates, improving communication with supporters, and strategizing for future events.