video1.0<iframe src="https://www.loom.com/embed/d1a868fa9e8f42f792652a611d8e2cc3" frameborder="0" width="1904" height="1428" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14281904Loomhttps://www.loom.com14281904https://cdn.loom.com/sessions/thumbnails/d1a868fa9e8f42f792652a611d8e2cc3-e5e6dae318c2619b.gif217.553In this video, I share how I significantly reduced my cost per qualified call from $371 to $283 in January, and then to around $296 in February, while spending less on ads overall. I explain my strategy of optimizing for qualified booked calls instead of just leads, and the importance of incorporating remarketing into my campaigns. I also emphasize the effectiveness of using a CBO approach with a variety of static creatives to find the best-performing ads. If you're looking to improve your results, I recommend testing these strategies in your own campaigns.