video1.0<iframe src="https://www.loom.com/embed/d1cb55510c8745e88cc53b0c8673c345" frameborder="0" width="1600" height="1200" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12001600Loomhttps://www.loom.com12001600https://cdn.loom.com/sessions/thumbnails/d1cb55510c8745e88cc53b0c8673c345-1698743992333.gif995.7300000000013In this video, I explain the concept of Cost of Goods Sold (COGS) and its importance in every business, regardless of the industry. I discuss the different components of COGS, including variable costs, infrastructure, content, and customer success. I also emphasize the need to tie COGS to revenue and different revenue streams to understand profitability. Additionally, I touch on unit economics, lifetime value, and cost of acquisition, providing insights on how to calculate and analyze these metrics. Watch this video to gain a comprehensive understanding of COGS and its significance in running a successful business.