<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/d1dd9efb6b8a42959edbfdb75e09aeab&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/d1dd9efb6b8a42959edbfdb75e09aeab-00001.jpg</thumbnail_url><duration>461.2333333333333</duration><title>Audience funnel 101: The basics of the audience funnel</title><description>In this video, I, Alexandra Smith, the Audience Director at The 19th, will be introducing the concept of audience funnels. I will explain what an audience funnel is, its importance for news businesses, and how it can help you track and analyze your audience and revenue strategies. By understanding the different stages of the funnel, you can make more effective decisions and focus your efforts on specific parts of your audience. Join me as we explore the basics of audience funnels and discover actionable insights to drive your news business forward.</description></oembed>