<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/d20e8e14ecbf4cb79b2f7049eea7c9be&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/d20e8e14ecbf4cb79b2f7049eea7c9be-00001.gif</thumbnail_url><duration>302</duration><title>Exploring Landing Pages and Conversion Rate Optimization</title><description>Hey guys, in this video message, I want to discuss the importance of landing pages and conversion rate optimization (CRO) in the context of running ads. I&apos;ll explain how a low conversion rate can negatively impact your ad performance and how it affects the Facebook algorithm. I&apos;ll also share insights from my experience working with a seafood brand and the challenges they face in converting customers. Throughout the video, I&apos;ll provide tips on creating effective landing pages and addressing objections.</description></oembed>