<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/d31b8c05fb814a21b317157bfa130399&quot; frameborder=&quot;0&quot; width=&quot;1672&quot; height=&quot;1254&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1254</height><width>1672</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1254</thumbnail_height><thumbnail_width>1672</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/d31b8c05fb814a21b317157bfa130399-d96184ea9ad407ad.gif</thumbnail_url><duration>2603.733</duration><title>Designing for Impact</title><description>In this video, I discuss the process of designing for impact and the challenges faced in creating a design system. I provide feedback on the content and address questions about the impact and story alignment. The video also covers the working backwards framework and the importance of understanding the customer, their needs, data requirements, and measuring success. Viewers are encouraged to consider the impact of their designs and how to effectively communicate it. No specific action is requested from the viewers.</description></oembed>