<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/d335d9149ebb4f5691ba04a47c4f55be&quot; frameborder=&quot;0&quot; width=&quot;2068&quot; height=&quot;1551&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1551</height><width>2068</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1551</thumbnail_height><thumbnail_width>2068</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/d335d9149ebb4f5691ba04a47c4f55be-61b692eaa4245ecc.gif</thumbnail_url><duration>307.1079</duration><title>Building Your Own Market Maps</title><description>In this video, I walk you through how to build your own market maps using your Market Expert subscription. I demonstrate starting with a pre-built list, specifically the EdTech AI 300, and show how to filter it down to organizations operating in North America, resulting in a new list of 167 organizations. You can further customize this list by adding or removing organizations and categorizing them based on various criteria. I encourage you to explore the suggestions tab for similar organizations and utilize the market map feature for visual snapshots. Lastly, remember that you can download your list as a CSV for external analysis.</description></oembed>